Predloge e-poštnih sporočil za spremljanje dogodkov pomagajo ohranjati odnose z udeleženci in povečati obisk prihodnjih dogodkov. Vključujejo zahvale, deljenje gradiv in opomnike. LiveAgent ponuja programsko opremo za pošiljanje e-poštnih sporočil.
Ko je dogodek, ki ste ga gostili, končan, lahko način spremljanja udeležencev dogodka (in ali sploh spremljate) vpliva na dolgoročni učinek vašega dogodka in zapravljen trud. Tako kot povabila na dogodke in opomniki na dogodke so tudi spremljanje po dogodku bistvenega pomena za organizacijo dogodkov brez povezave in virtualnih dogodkov. To je odlična priložnost, da zgradite boljši smiseln odnos s svojim občinstvom, izboljšate sodelovanje in pridobite dragocen vpogled v to, kako dobro je bil vaš dogodek in kaj lahko storite, da bodo prihodnji dogodki še bolj uspešni. Spodaj je nekaj najboljših praks za pošiljanje nadaljnjih e-poštnih sporočil po dogodku, skupaj z desetimi primeri e-pošte za spremljanje dogodkov, ki jih lahko vaša prodajna ekipa uporabi za vaše nadaljnje akcije po dogodku.
Začnite z zahvalo udeležencem, da so si vzeli čas za obisk vašega dogodka. Prav tako bi bilo dobro na kratko povzeti temo dogodka, da bi udeležence opomnili na vse, kar so pridobili in tako spodbudite njihovo udeležbo na prihodnjih dogodkih.
Vključite uporabne vire, kot so posneti govori, diapozitivi s ključnimi točkami za domov, fotografije in videoposnetki. Druga možnost je, da ustvarite objavo v spletnem dnevniku s povzetkom najpomembnejših dogodkov in vključite vso ustrezno vsebino, ki jo lahko udeleženci uporabijo za utrjevanje pridobljenega znanja in ga delijo s sodelavci v pisarni.
Zaprosite za konstruktivne povratne informacije, ki lahko koristijo obema stranema. Omogoča vam, da znova vključite udeležence dogodka in ustvarite občutek skupnosti. To je tudi odličen način za globlji vpogled v to, kako lahko optimizirate in izboljšate svoje prihodnje dogodke.
Bolj natančna in podrobna je vaša segmentacija, (ne le udeleženci v primerjavi z neobiskovalci), boljši rezultat lahko dosežete iz sporočil o spremljanju dogodka. Poleg tega pravilna segmentacija vašega seznama udeležencev omogoča tudi boljšo prilagoditev vaših e-mail sporočil po dogodku.
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Hi [Name],
On behalf of the entire [Company name/ Event organizer] team, I wanted to thank you for attending [Event Title]. We hope you enjoyed the event and that you felt like it was a worthwhile investment of your time, energy, and money.
You can find resources and recaps here, including photos from the day, recorded speeches, and related blog content.
Be sure to sign up on [website] so you can be the first to know about future events.
If I can be of any assistance, whether you are interested in learning more about [Company name/ Event organizer], have any questions or feedback, don’t hesitate to drop me a line.
Thanks again for making [Event Title] a success!
Regards,
[YOUR SIGNATURE]
Hi [Name],
That you so much for attending [Event Title]! We hope you enjoyed your experience and learned some valuable insights you can implement in your business right away.
In case you’d like to refresh your memory, you can access the recordings here. Please feel free to pass these along to colleagues who may be interested. We are looking forward to seeing you next time!
[YOUR SIGNATURE]
Hi [Name],
We missed you at [Event Title], sorry you weren’t able to attend. However, it was inspiring to have so many like-minded people in the same virtual room, talking and sharing tips on [event topic].
The good news is that we recorded the event, so you can still take advantage of everything we learned. Click here to watch the recording.
Enjoy!
We hope to catch you live next time we gather.
[YOUR SIGNATURE]
Hi [Name],
Thanks so much for joining us today at [Event Title]!
I noticed you dropped off halfway through the event. If you’d like to check out what the second half was all about, here’s the link to the recorded sessions. You can check those out whenever you have some free time.
If you dropped off because you felt like you weren’t getting value, do you mind sharing some feedback about what we could do better? I want to make sure our events are helpful, and your input is exactly what we need to make that happen.
I would appreciate any feedback you have.
Thanks again!
[YOUR SIGNATURE]
Hi [Name],
Thanks so much for joining us today at [Event Title]!
I noticed you checked in a little late, but I’m glad you were able to catch the last part of the event. The first half was packed with some meaningful information, so if you’d like to rewind and catch up, here’s the recording for you: link to the recorded sessions.
Is there anything you were hoping to learn at the event that you didn’t hear about? I’m here to get you answers and more info whenever you need it.
Looking forward to seeing you at future events!
[YOUR SIGNATURE]
Hi [Name],
The [Webinar Title] webinar has ended. Thank you for your participation.
As we mentioned during the webinar, we’ll share the recording along with the slides and other helpful resources in the next few days. So look out for a follow-up email containing this information.
We hope to see you among the attendees at future events!
[YOUR SIGNATURE]
Hi [Name],
Thanks again for attending [Webinar Title] on [date]. Hopefully, your time with us was worth it. As promised, we’re sending a recording of the webinar as well as the slides and additional resources you may find helpful:
Webinar recording
Webinar slides
Additional resources
Please feel free to pass these along to colleagues who may be interested.
We hope to see you again!
[YOUR SIGNATURE]
Hi [Name],
So sorry you weren’t able to attend our webinar [Webinar Title].
We don’t want you to miss out, so we’re sending a recording of the webinar as well as the slides and additional resources that you might find helpful:
Webinar recording
Webinar slides
Additional resources
If you have any questions or feedback, feel free to reach out – we can always schedule a quick phone call.
We hope to see you at our future events!
[YOUR SIGNATURE]
Hi [Name],
I checked the stats and noticed you registered for the [Webinar Title] but didn’t attend.
During the webinar, I spent about [x] minutes teaching the specific, actionable strategy we’ve been using to [achieve specific goals]. I then walked everyone through a case study showing how we managed to [get specific results] for one of our customers.
The feedback that’s coming in since the webinar finished has been incredible, so I thought I’d send you a recording so you can watch it whenever is convenient for you: link to the webinar recording.
If you’d like to know more about how you can implement the ideas discussed during the webinar in [their Company], drop me a line, and we could schedule a call for a quick conversation this week.
Talk soon,
[YOUR SIGNATURE]
Hi [Name],
Thank you for attending [Event Title] – it was a pleasure hosting you today. I hope you’ve gained lots of valuable insights for your business! In case you missed something during the event, no worries. We’ll send out recordings and slides in a few days – keep your eyes on your inbox.
In the meantime, we would very much appreciate you taking a few moments to leave your feedback through a brief survey. That will help to ensure our future events are even more exciting and valuable.
Submit Your Feedback
Thanks again, and looking forward to seeing you next time!
[YOUR SIGNATURE]
Ne spremljanje občinstva po dogodku je ena največjih napak, ki jih lahko naredite. Pošiljanje spremljanja dogodkov je ključnega pomena za ohranjanje dolgoročnih odnosov z udeleženci dogodka, povečanje udeležbe na naslednjem dogodku, negovanje potencialnih strank in njihovo pretvorbo v prave stranke.
Ko je vaš dogodek končan, je vedno najbolje, da sledite čim prej, najbolje v prvih 24 urah, medtem ko so podrobnosti o vašem dogodku še sveže v glavah vaših udeležencev. To vam zagotavlja boljše možnosti, da ponovno pritegnete udeležence in več potencialnih strank pretvorite v prodajo.
Spremljanje neudeležencev je enako pomembno kot spremljanje tistih, ki so se pojavili na vašem dogodku. Ko oblikujete e-mail sporočilo po dogodku tistim, ki se ga niso udeležili, lahko preprosto rečete, da vam je žal, da se jim ni uspelo pridružiti, zagotovite povezave do gradiva po dogodku, jih spodbudite, da spremljajo vaše prihodnje dogodke, in jim ponudite pomoč v primeru, da je potrebno.
{ “@context”: “https://schema.org”, “@type”: “Pogosta vprašanja”, “mainEntity”: [{ “@type”: “Question”, “name”: “Zakaj so e-mail sporočila po dogodku pomembna?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Neupoštevanje spremljanja občinstva po dogodku je ena največjih napak, ki jih lahko naredite. Pošiljanje za spremljanje dogodkov je ključnega pomena za ohranjanje dolgoročnih odnosov z udeleženci dogodka, povečanje obiskanosti vašega naslednjega dogodka, negovanje potencialnih strank in njihovo pretvorbo v potencialne stranke.” } }, { “@type”: “Question”, “name”: “Kdaj naj po dogodku pošljem nadaljnje e-poštno sporočilo?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Ko je dogodka konec, je vedno najbolje, da ga pošljete čim prej, najbolje v 24 urah, medtem ko so podrobnosti vašega dogodka še vedno sveže v mislih udeležencev. To zagotavlja, da imate boljše možnosti za ponovno vključitev udeležencev in več potencialnih strank za učinkovito prodajo.” } }, { “@type”: “Question”, “name”: “Kako spremljati tiste, ki se dogodka niso udeležili?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Spremljanje neudeležencev je enako pomembno, kot spremljanje tistih, ki so se pojavili na vašem dogodku. Ko oblikujete e-mail sporočilo po dogodku tistim, ki se ga niso udeležili, lahko preprosto rečete, da vam je žal, da se jim ni uspelo pridružiti, zagotovite povezave do gradiva po dogodku, jih spodbudite, da spremljajo vaše prihodnje dogodke, in jim ponudite pomoč v primeru, da je potrebno.” } }] }Klicni center – Predloge za prvi kontakt
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